From: Richard Starting Up

I’ve decided to start my own startup here in Silicon Valley. Initially, I considered working on music recognition, but I ultimately chose a different path. Follow me on this journey!

Turning Feedback into Flow: Iterating Onboarding, Sharpening Our Story, and Staying Ahead

Morning Kickoff

Started the day with a checklist and way too much coffee. My goal: sharpen onboarding and get a clearer read on where users are dropping off. There’s this weird friction point at the third screen — some testers don’t know what to do next, and that’s on us.

So, I tweaked the copy, simplified the CTA, and added microcopy with a hint of personality. It’s funny how big a difference two sentences can make.

Two New Testers, Two New Realities

I onboarded two new testers. One breezed through. The other… rage quit halfway.

That was actually helpful.

Testers don't lie — they stop clicking. I screen-recorded the session (with consent) and caught the exact moment of confusion. Now there’s a sticky-note on my screen that says: “Don't make them guess.”

Analytics, Finally

Added event tracking to the onboarding funnel. 🎯

  • Step 1 start
  • Step 1 complete
  • Step 2 start
  • Drop-off
  • Success convert

The goal is to stop flying blind. If people aren't sticking, I want to know exactly when they bounce. No more assuming.

The Advisor Call

Prepped like crazy for a call with a potential advisor. Good chaos.

I framed our story, laid out the competitive map, and highlighted why our lean build might actually be our unfair advantage. The response: "You’re early, but sharp."

I'll take it.

Competitor Watch

A rival company launched something that smells dangerously close to our space. Did a deep dive into their demo and press coverage.

My takeaway: their UX is shiny, but bloated. And they still make users do three logins to get started.

That’s our gap. Simplicity wins. Especially early on.

How-To of the Day: Build Feedback Loops Without Bottlenecks

  1. Recruit 2–3 testers a week. Not a flood — just a drip.
  2. Record sessions (with approval). Watch where people hesitate.
  3. Apply ONE change per round. Don’t test five things at once.
  4. Re-run with new testers.
  5. Repeat. Forever.

Rinse, learn, and iterate. That’s how things stop being assumptions and start becoming a product that sticks.

Feel like I’m building a house during an earthquake, but at least we’re laying bricks now.

Skipped lunch.

Wrote better copy instead.

Back at it tomorrow.

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